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Introducing Parallel Tea Co.

Posted by Elysia Groberman on
Introducing Parallel Tea Co.

We are thrilled to announce the official launch of Parallel Tea Co!

We are a sustainable SuperTea company on a mission to help you "awaken your flow". We offer a premium blend of Amazonian Yerba Mate & Guayusa mixed with adaptogens (Ashwagandha and Turmeric) that boosts energy, while providing mental clarity and improved well-being.

As the COVID lockdowns came into effect in the early spring, like everyone else we suddenly had a lot more time on our hands. Since we were going to be locked down for the indefinite future, we decided to revisit some old business ideas that we had entertained but ended up putting on the back burner for "later". After reviewing our initial batch of ideas that were either irrelevant or impossible to execute with the state of the world being in disarray, we decided to turn our attention to what we know best; herbal teas and coffee alternatives. We had been experimenting with all manner of different recipes and concoctions over the years and had recently perfected what we considered to be the most potent and effective coffee alternative recipe. It immediately became obvious that it was time to focus all of our attention on this.

A little bit about our background and story….

(Pre COVID) As young adults advancing through the adventures in our personal and professional lives, we were used to consuming the typical forms of caffeine to fuel us through our days. After a while, it became clear that what we were used to in our younger years just wasn't going to cut it. Throwing back multiple cups of brown sludge, riding the coffee-cup roller coaster or chugging a rainbow colored chemical concoction in a can just didn’t feel right anymore. The positive effects became more short lived and the restlessness, anxiety, jitters and insomnia that came along with it just wasn't worth it. It became increasingly obvious that we were sacrificing our long term health for a short term boost. There had to be a better alternative…

What started out as a simple idea to discover the best possible alternative to coffee and energy drinks, quickly evolved into an almost decade long exploration of ancient western and eastern plant medicines, herbs and remedies. Along the way we not only uncovered what we consider to be the most potent ingredients that eventually became the basis for our Suptertea blend, but also a treasure trove of incredible and insightful philosophy, art and music. The result was the creation of Parallel Tea Co. and our original blend that provides an optimal boost without sacrificing any of the health benefits. 

After almost a decade of testing and refining the formula and 6 months of incubating and prepping the business, we are thrilled to finally share it with you all! This unique blend represents the perfect mixture of ingredients to empower everyone to access their own little bit of magic. We hope it enables you to awaken the possibilities within....

We are launching with a 20% discount on all orders and free shipping on orders over $50. Get your first bag today and re-imagine how you fuel up!

Much Love,

- Elysia & Genia, 

Co- Founders of Parallel Tea Co.

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