As young adults advancing through the adventures in our personal and professional lives, we were used to consuming the typical forms of caffeine to fuel us through our days. After a while, it became clear that what we were used to in our younger years just wasn't going to cut it. Throwing back multiple cups of brown sludge, riding the coffee-cup roller coaster or chugging a rainbow colored chemical concoction in a can just didn’t feel right anymore. The positive effects became more short lived and the restlessness, anxiety, jitters and insomnia that came along with it just wasn't worth it. It became increasingly obvious that we were sacrificing our long term health for a short term boost. There had to be a better alternative…
What started out as a simple idea to discover the best possible alternative to coffee and energy drinks, quickly evolved into an almost decade long exploration of ancient western and eastern plant medicines, herbs and remedies. Along the way we not only uncovered what we consider to be the most potent ingredients that eventually became the basis for our SuperTea blend, but also a treasure trove of incredible and insightful philosophy, art and music. The result was the creation of Parallel Tea Co. and our original blend that provides an optimal boost without sacrificing any of the health benefits.
We believe that under the right physical and mental circumstances everybody can unlock their optimal state of performance, something commonly referred to as “flow state”. The term, which was coined by Psychologist Mihály Csíkszentmihályi is also known colloquially as "being in the zone". It is the mental state in which someone performing an activity is fully immersed in a feeling of energized focus, full involvement, and efficiency in the process of the activity. We engineered our original blend to help maximize people’s ability to help induce flow states in a way that your traditional caffeinated beverages are simply unable to do.
Refined and tested over a decade, the unique blend represents the perfect mixture of ingredients to empower everyone to access their own little bit of magic. We hope it enables you to awaken the possibilities within....
- Elysia & Genia,
Co- Founders of Parallel Tea Co.